In this episode, I interview Eric Reed, the CEO, and Founder of reed5group based in Cincinnati, a city in Ohio, USA. Reed5group is a media company specializing in custom-tailored sophisticated solutions, organizational coaching, and fractional leadership services. They help startup companies and entrepreneurs build systems to grow their sales and set sales records.

Eric Reed has over 15 years of experience in sales and marketing leadership. He founded the media company, reed5group in 2018 at the age of 50. In his first year, he handled two clients and obtained $200,000 of revenue. He illustrates 10 times growth in revenue from $200,000 to $2 million in the past three years.

Eric’s success in business growth is rooted in his passion and taking responsibility. “When you’re always responsible for your work, you can always survive”, he said.

This Cast Covers:

• Understanding the importance of digital display strategy in marketing.
• Helping companies that are plateaued by building systems to help grow their sales.
• The sustainable growth of a business is through quality work and passion.
• Going into a business in strategic consulting, marketing, leadership to help startups & entrepreneurs.
• Putting the fundamentals & ideologies means survival of a business.
• Trying multiple marketing strategies to figure out which is better for the fast-growing business.
• Hitting $200,000 with just two clients within a year of starting the business.
• Illustrating the 10 times growth of the company in three years.
• Experts in delivering sales and marketing objectives.

Additional Resources:

• reed5group
• Digital Marketing Strategy By Simon Kingsnorth
• Hacking Growth By Sean Brown

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Quotes:

“Good people like to deal with good people.” – Eric Reed

“If you think you’re aligned with what you think a good person is, then that emits and rubs off on other people.” – Eric Reed

“When you’re always responsible for your work, you can always survive.” – Eric Reed

“For me, success is when my people are having a quality of life, doing what they want and they grow.” – Eric Reed

“You need to not be afraid to pull the plug on something quickly and double down on what is working.” – Eric Reed

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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0